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Posts Tagged ‘branding’
Tuesday, December 20th, 2011
 It’s that time of year! Organizations are involved and engaging executive search & talent strategy firms in conversations on how to make ‘Next Year’ the best year ever as it relates to attracting and hiring the right people! How do we take our key learning’s and challenges of this year and substantially enhance our recruiting and talent acquisition efforts? While this is a great time of the year to plan…let’s TRULY strive to make next year long-lasting by hiring the right people in the right seats who will be encouraged and engaged to utilize their strengths each and every day.
This is the year where your employment brand and recruiting efforts will mean more than ever as the talent war continues to intensify. [Check out Part 1 and Part 2 of The Talent War Has Begun!] Finding the “A” talent will never be more difficult and more rewarding – together let’s make sure we are victorious!
Many of our clients are experiencing the impact of thinking outside the box once again…it is not a matter of having a great post on CareerBuilder or Monster and the hundreds of resumes that come with it. It is about finding the right talent who will be the top performers your organization deserves.
I have been sharing all year that we are in an employee’s market vs. an employer’s market. “A” talent is simply more difficult today to attract, recruit and retain than ever before. This year will be a year where this is amplified as talent becomes more scarce and companies do more to engage their talent. What would you expect if you were being recruited to a new opportunity?
- You would expect to be attracted to an organization and culture where your values and their values align.
- You would seek an opportunity where your goals, personally and professionally, align with the organizations goals.
- You would most likely seek an organization who truly values and lives out community engagement. Why? Because this is what employees value…and this has been proven to improve employee moral & employee engagement.
It’s up to you so let’s think through some questions to ask ourselves to ensure we are recruiting and attracting the best talent for our companies! If your hiring managers and people leaders have the answers to the questions below you are FAR AHEAD of the Competition. If you don’t have answers let’s start working on them!
- What is your strategy to find great people that your competitors can’t and don’t find?
- What does the marketplace think of when they think of your employment brand?
- Are the people you find the best people you can find, or the first people you could find, or the easiest people for you to find?
- Did last years strategies attract many eagles or too many turkeys?
What are your responses to this initial list of questions….share it with us and let’s create conversation to assist each other in our efforts!
Mike Sipple Jr. is Vice President of Centennial, Inc., an executive recruiting, talent strategy and career coaching firm. Mike is passionate about attracting, recruiting, developing, engaging and retaining top talent for changing and growing organizations.
Learn more about Mike and his organization by visiting visit www.centennialinc.com.
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Tags: annual planning, annual talent plan, attracting talent, branding, corporate branding, employee retention, employment brand, hiring talent, recruiting, recruiting best practices, recruiting strategy, setting a talent plan, strengths based leadership, talent acquisition, talent engagement, talent planning, talent strategy, world class recruiting strategy
Posted in Employee Engagement, Employment Brand, Hiring & Recruiting, Recruiting & Executive Search, Succession Planning | 2 Comments »
Sunday, April 17th, 2011
 Preparing and delivering communication provides me with a lot of satisfaction. I love the challenge of clearly conveying a desired message to an audience and then motivating them to think and act differently.
When I write, there is one phase of writing that I call “addition by subtraction.” I add value by subtracting words that could dilute or cloud the intended message. This process allows me to suppress any feelings of pride or ego and focus intently upon how to optimize the final message to meet the readers’ needs.
Here are my thoughts on excellent communication:
- The concept of “addition by subtraction” as it pertains to communication is a philosophy and skill I recommend to anyone who is committed to becoming an excellent communicator.
- Even though big talkers may receive the majority of airtime, they are usually not known or respected as effective communicators and “thought leaders.” They are merely recognized as personalities.
- Thought leaders are the rare leaders whose experiences, philosophies, actions, example, and communication actually motivate change that improves the world by helping people grow.
- The purpose of communication is to motivate and educate people to think or act differently. If communication does not change thought or action, what purpose could it serve?
- Does your communication result in change and are you considered by others to be a thought leader? Or, are you known just as a personality who is listened to but not influential?
- A key to excellent communication is consciously thinking about and choosing every word before you speak or write. What value do these words add, and what perception do you believe astute listeners have of people who use these foamy clichés in their communication?
Our communication skills have a huge influence on how others perceive us. Be sure yours reflect your desired reputation!
Question: What are you doing each day to ensure you are communicating effectively and people are receiving your message clearly?
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Tags: branding, Career Coaching, Communication, communication skills, consistency, effectiveness, Executive Coaching, how to communicate, personal brand, personal branding
Posted in Communication, Employment Brand, Leadership, Motivation & Inspiration | 1 Comment »
Monday, June 7th, 2010
 Branding yourself is, of course, very important. As a job seeker, you must know what your key skills are and how to articulate them and show value. But, there’s really so much more to it than that. Consider this analogy…
You need a new suit for an important meeting. You go to a store that you know will have suits. You go to your size and you buy one off the rack, thinking that these are the only options, and you need to make one work. Will the suit fit and flatter you? Maybe, but probably not as well as it could. 
On the other hand, if you decide that you want the best, most flattering fit – the one that makes you look and feel your best –then you go to a custom clothier. You bring your spouse to get a second opinion. You look at cut, colors, patterns and textures. You get it tailored to precisely fit your dimensions. This suit will make you look fabulous and will help to highlight your best features!
Your job search is analogous to this suit-selection process, and you shouldn’t assume that all the best jobs are there “on the rack” just waiting for you. Sometimes you need to do a little creative thinking outside the traditional box (tailoring, if you will) to identify the best options and ultimately get the best fit.
If all you’re doing is going to the rack (these are the job boards) to see what’s there, you’re doing what everyone else is doing, so you’re probably going to have difficulty standing out from the crowd.
If you embrace a custom solution – one that’s tailored specifically to your network, your skills and experience, and your career goals, then you’re much more likely to find success. By leveraging unique strategies and techniques, you will, by default, be viewed as more unique.
Most people were never taught how to do any of this, and most people look for the path of least resistance. We help you get out of comfort zone and get better results. It’s like the old saying goes, “If you’ll do the things others aren’t willing to do, you can have the things others aren’t able to have.” That’s how you stand out – by being clear, concise and strategic.
Thoughts shared by Mike Lynch, VP of Career Coaching, of Centennial
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Tags: branding, career coach, Career Coaching, career search, career strategy, Interviewing, job coach, job coaching, job search, job seeker, messenging, networking, passive candidates
Posted in Career Coaching, Executive Coaching, Hiring & Recruiting, Interviewing, Networking & Connecting, Recruiting & Executive Search | 1 Comment »
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