Perfetti Van Melle, USA, (PVM), the world’s third largest global confectionary and leader in the Fast Moving Consumer Goods industry, has hired James Biro as its new Vice President of Supply Chain. Biro joins PVM from the Kellogg Company, where he was Multi Site Supply Chain Director, overseeing $900M of the CPG giant’s product platform, three of its sites, and 1,200 of its employees. Prior to Kellogg’s, Biro worked extensively in operations, engineering and product launch for Mead Johnson Nutrition. Biro was also Operations Department Manager for Procter & Gamble, working at the organization’s largest detergent plant for seven years. He holds a degree in chemical engineering from Universidad Nacional Autonoma de Mexico, and an MBA from the Eli Broad School at Michigan State University.
“James has a brilliant, strategic mind, demonstrated supply chain success, and tenacious focus,” states Mehmet Yuksek, President and CEO of Perfetti Van Melle, North America. “Furthermore, James’s bold leadership style elevates everyone and everything around him. He is a great addition to our team.”
Talent strategy and executive search firm, Centennial, conducted Perfetti Van Melle’s search for the position. “James brings multiple, unique CPG competencies to the VP of Supply Chain role,” states Mike Sipple Jr., Centennial President. “But when an organization is growing and innovating at the rate of Perfetti, it’s all about chemistry, trust, and clarity—all three of which encompass James. Furthermore, James’s enthusiasm, authenticity and passion for strategy execution is contagious, and a great enhancement to Perfetti globally.”
Amsterdam-based Perfetti Van Melle is the third largest manufacturer and distributer of candies and chewing gum. Perfetti Van Melle creates imaginative products and brands that are enjoyed in more than 150 countries. Its North American offices are headquartered in Erlanger, KY.
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