Depending on the size of your organization you may spend thousands or even millions of dollars managing the brand of your products and services.
Managing a brand is the effort of managing your unique product or service offerings, why customers should buy from you and why your consumers should trust your product to meet or exceed their expectations.
Employment branding is the perception and reality of what it is like to work and do business with your organization.
Who defines your employment brand?
Your current employees, passive and active candidates, suppliers, vendors, clients, prospects, past employees and your key stakeholders.
Your employment brand is the most critical brand you should be investing in – it is critical to winning the war on talent. We encourage you to continue investing in your employment branding if you are currently. If you are not, it is time to step up your game. What if you do not? Your competitors will be happy to attract the ‘top talent’ to their organization…
An effective employment brand will make an impact on your entire talent management process. It will assist you in attracting and recruiting key leaders to your organization. It will enable you to develop and engage your talent. It will make a significant impact on your retention efforts of the best and brightest.
“The art and science of employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing your company’s employer brand.” Brett Minchington
Just as you invest money to attract, recruit, engage and retain your key clients, customers and consumers you should be investing in your current and future employees.
Take the lead!
Create short-and-long-term dividends by investing upfront in your employment value proposition, marketplace perceptions, and employee realities.
Is it an investment?
Is it an investment? Absolutely – it will take time and extensive effort but it will be worth the investment! Engage your executive team, leadership team, people managers and everyone else in the organization and start leading your employment brand today.
During the journey ask great questions, be authentic and care about each and every last individual who has come in contact with your organization.