Perfetti Van Melle USA, the one world’s largest global confectionery and a leader in the Fast Moving Consumer Goods industry, has hired Sylvia Buxton as its new Vice President of Marketing. Sylvia is a strategic global marketing executive bringing more than 25 years of dedicated experience in fast moving consumer goods to the maker of Mentos and Airheads. Most recently, Sylvia led a team of marketers in the strategy and marketing of Hershey’s chocolate brands in Canada, Latin America and World Travel Retail. Sylvia also has extensive innovation experience, successfully launching new brands and line extensions for both Hershey and Reckitt Benckiser.
“Sylvia’s collaborative leadership style, innovative strategic thinking, and understanding of the unique nuances of fast-moving, confectioner marketing will be valuable as our brands continue to grow in North America,” states Mehmet Yuksek, President and CEO of Perfetti Van Melle, North America. “Since Sylvia’s global marketing experience spans several fast moving consumer good categories, she will be able to share insights with our team that will further enhance our relationships with our consumers.”
Talent strategy and executive search firm, Centennial, conducted Perfetti Van Melle’s search for the position.
“Sylvia’s passion for the industry, her accomplishments within it, and her reputation for building team synergy aligns well with the chemistry of Perfetti’s executive team, making her the right fit for the role,” states Mike Sipple Jr., Centennial President. “Sylvia’s experience-fueled energy and enthusiasm for innovation will not only enhance Perfetti’s corporate culture, but their industry momentum as well.”
About Perfetti Van Melle and Centennial
Amsterdam-based Perfetti Van Melle is the third largest manufacturer and distributor of candies and chewing gum. Perfetti Van Melle creates imaginative products and brands that are enjoyed in more than 150 countries. Its North American offices are headquartered in Erlanger, KY.
Since 1975 Centennial’s mission has stayed the same: Connecting business leaders with the best talent and resources to improve their businesses, careers and personal lives. Organizations and leaders trust Centennial to deliver solution-focused services and results. Centennial assists client companies who are experiencing change and growth to hire the best executive leadership, yielding healthier organizations.