Confectioner Perfetti Van Melle USA Selects Rick Tyrrell for Sales VP

Confectioner Perfetti Van Melle USA Selects Rick Tyrrell for Sales VP

Erlanger, KY—Perfetti Van Melle USA (Perfetti Van Melle) perfetti-van-melle-logo, the world’s third largest global confectionery and leader in the Fast Moving Consumer Goods industry, has hired Rick Tyrrell as its new Vice President of Sales. Tyrrell brings more than 25 years of consumer product good sales experience to the maker of Mentos and Airheads, having most recently served as Godiva Chocolatier’s Vice President of North America Wholesale since 2011. Prior to Godiva, Tyrrell served in various vice president and director roles, including directing the Asia Pacific region for Campbell Arnott’s; spearheading customer marketing at previous LifeSavers candy parent Nabisco, and working in multiple sales management roles at Nestle.

“Rick’s demonstrated leadership as a global sales architect will make him a valuable asset as we continue to grow our North American market position,” states Mehmet Yuksek, President and CEO of Perfetti Van Melle, North America. “Rick’s proven strategic nature will enhance Perfetti Van Melle’s passion for product innovation and our consumer-centric culture. Rick will also further develop our talent’s commitment to delivering our products to customers.”

Rick Tyrrell

Rick Tyrrell, VP of Sales, Perfetti Van Melle USA

Talent strategy and executive search firm, Centennial, conducted Perfetti Van Melle’s search for the position. “This search process yielded a tremendous amount of executive talent,” states Mike Sipple Jr., Centennial President. “Rick’s specific, industry-related experience and his vision of revenue growth aligned with Perfetti Van Melle’s chemistry and culture, make him the right fit for the position.”

Tyrrell joins the company July 2015.

Amsterdam-based Perfetti Van Melle is the third largest manufacturer and distributer of candies and chewing gum. Perfetti Van Melle creates imaginative products and brands that are enjoyed in more than 150 countries. Its North American offices are headquartered in Erlanger, KY.

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